Restoration Hardware, now known as RH, is a home furnishings company that operates in the US and Canada. RH targets upscale customers through its retail stores and online channels. The company’s history can be traced back to 1979. According to several stories, the store’s founder was looking for quality yet affordable hardware for a house. To his dismay, he could not find any such shop. Realizing a business opportunity, he set up his store. Today, the store employs almost 3,000 people, a testament to its success and growth. One criticism against the store is that it is too expensive. Well, let us discuss why HR is so expensive.
Why Restoration Hardware Is So Expensive – Reasons to Know
1. Renowned Designers and Artists
One thing that sets RH apart from the competition is that outside designers and artists design nearly all its products. RH focuses its resources on finding people who taste this type of work and engage them for its products. For instance, even though it is a US company, it hires designers from London. This practice helps attract customers who do not care about the price tag as long as the product is visually appealing.
2. High Quality
If a company is targeting upscale customers, it will never compromise on quality. The same applies to RH. Granted that the products are pricey, but it is outright impossible to find a quality problem in them. Indeed, the company realizes that the cost of quality conformance is much lower than non-conformance. After all, if an inferior quality product reaches the customers, RH’s reputation will take a hit. In a cutthroat competitive industry, reputation is what matters most.
3. Unique and Timeless Designs
Restoration Hardware stands out for its special style that mixes traditional looks with a fresh, modern feel. Their furniture is more than just functional; it’s like art that makes any room look more interesting and stylish. The designs are often inspired by old, classic styles, giving them a timeless quality that you don’t usually see in other stores. This mix of old and new is what makes Restoration Hardware different from other furniture sellers.
4. Limited Production and Exclusivity
Unlike mass-produced furniture, many items from Restoration Hardware are produced in limited quantities. This exclusivity adds to the cost, as limited production often means more attention to detail and a focus on maintaining a high standard of quality.
5. Commitment to Sustainability and Ethical Practices
Some of RH’s bestselling products take considerable time and effort to manufacture. When a company invests so many resources, it is bound to recoup the costs. Apart from this, many of the products are handmade, meaning that only a handful of people can make such products. In other words, RH pays a considerable amount of money to its workers for these products. In turn, RH charges a hefty price from the customers. If it does not, it will not be able to survive financially.
6. High Operating Costs
The brand operates large and aesthetically designed showrooms that contribute to a significant portion of their operating costs. These showrooms, often located in prime locations, enhance the customer experience but also add to the overhead costs, which are reflected in the pricing of their products.
7. Target Market
Another reason that RH is expensive is because of the target market. RH only targets upscale customers for whom price is not a significant concern. These types of customers want the best quality products that complement their lifestyle choices and financial status.
Wrap Up
Understanding why Restoration Hardware is expensive requires looking beyond the price tag. It’s about appreciating the quality, design, exclusivity, and brand experience that come with their products. While not everyone may justify the expense, for those who value these elements, Restoration Hardware offers more than just furniture; it provides a luxurious lifestyle experience.
FAQs
Why is Restoration Hardware furniture so expensive?
Restoration Hardware furniture is pricey due to its high-quality materials, unique and timeless designs, limited production runs, and luxury brand positioning. The brand focuses on craftsmanship, durability, and exclusive designs, which contribute to the higher cost.
Is Restoration Hardware good quality?
Yes, Restoration Hardware is known for its high-quality products. The brand emphasizes superior craftsmanship, using premium materials such as solid wood, high-quality metals, and fine fabrics. Their furniture is designed for durability and longevity, often surpassing standard quality expectations for home furnishings.
Does Restoration Hardware offer any discounts or sales?
Yes, Restoration Hardware occasionally offers discounts and sales. They have a membership program that provides reduced prices and other benefits. It’s also a good idea to check their website or sign up for their newsletter for updates on special promotions and sales events.
Can I customize the furniture at Restoration Hardware?
Absolutely! Restoration Hardware offers customization options for many of their furniture pieces. Customers can choose from a variety of fabrics, materials, and finishes to create a piece that perfectly fits their style and space.
Does RH have a warranty for its products?
Yes, Restoration Hardware provides a warranty for its products, which covers manufacturing defects. The duration and terms of the warranty vary by product, so it’s advisable to review the warranty information provided with each item.
